Nordic Cloud — SaaS Marketing Site

A high-performance, hand-coded marketing site for a B2B SaaS startup.

Client

Lumen Fashion

Service

WooCommerce Webshop

Year

2025

Website

Project overview

Lumen Fashion needed a sophisticated online store that matched the premium feel of their physical boutiques. We designed and built a custom WooCommerce webshop with curated product pages, a frictionless checkout and integrated inventory management.

The challenge

The client had an outdated store with a 60% cart-abandonment rate, slow load times and no mobile optimization. They needed a complete rebuild that preserved their existing customer base and product data while dramatically improving conversion.

Our solution

We rebuilt the store on WooCommerce with a custom Elementor theme, streamlined the checkout to a single page, optimized images for fast loading and implemented a mobile-first design. Inventory was migrated seamlessly with zero downtime.

The impact

3.1x

Sales increase

-42%

Cart abandonment

1.2s

Load time

+68%

Mobile conversion

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